• Woozythebear@lemmy.world
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    8 months ago

    Ok, what information could they gather and how would they use that to influence an election?

    • Cavemanfreak@lemm.ee
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      8 months ago

      The section Methods on the Cambridge Analytica wiki page explains it pretty well. While it’s not proven to be able to directly influence voting, it’s effective at swaying people’s opinions and emotions about subjects.