Wall Street Journal (paywalled) The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app.

PayPal has hired Mark Grether, who formerly led Uber’s advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads division.

  • 1984
    23·
    6 months ago

    All posts should be like this, say if it’s paywalled so we don’t have to click.

    • qjkxbmwvz@startrek.website
      181·
      6 months ago

      There’s a certain irony in bemoaning subscription news paywalls on an article about the alternative, unsavory monetization paradigm…