As Amazon becomes the latest platform to push an ad-supported tier, TV writers greet this retro model with frustration and, in some cases, disdain: “I thought 'Nine Perfect Strangers' with commercials was horrible,” says David E. Kelley of his Hulu show with breaks.
I always wondered what if someone started an insurance business that didn’t spend billions on advertisements, it just offered genuinely lower rates. When you sign up you have to sign something promising you’ll tell 2 other people.
“We can’t lower prices! Look at how much we have to spend!!”
Points at billions in ad slots being watched by mostly AI now
There are plenty of insurance companies that are like this. They’re significantly cheaper than the nationally advertised insurance options.
The Market Basket of insurance companies - solid, quality products, at a reasonable price, because they simply don’t do any marketing.
Massachusetts (funny enough also where MB is popular) used to have only small car insurance companies, I think it had something to do with no-fault or something. But they opened up to the Geicos and co. A decade or so ago.