Yes, or rather its a problem for publishers trying to get their product noticed. Marketing in the past decade has fast become the most expensive part of making things, just getting people to know your thing exists, yeah its hard.
It’s not a problem for people, people don’t care. Companies do.
On the other side of things, it’s why we have so many sequels and franchises now, it’s much easier to market franchises. No one can make a Call of Duty killer, primarily because even if you make a game people would love, it’s hard to get people to even know.
It’s also arguably a bigger problem for the bad publishers like Activision, who have been trashing their own reputations for so long that even if they buy a huge “World Premiere” ad spot at the Game Awards, once I see it’s an Activision game, my brain just automatically turns off any interest I might have had in a game, because I know that even if the trailer makes it look interesting, it will ultimately probably be a disappointment due to greedy management. There are plenty of good indie games to play, and if and when Activision does publish a good game, I’m much more likely to believe word of mouth of the people I trust, than the recommendations of publishers, who are generally just out to push a $90 deluxe edition preorder of whatever is coming out next week.
Yes, or rather its a problem for publishers trying to get their product noticed. Marketing in the past decade has fast become the most expensive part of making things, just getting people to know your thing exists, yeah its hard.
It’s not a problem for people, people don’t care. Companies do.
On the other side of things, it’s why we have so many sequels and franchises now, it’s much easier to market franchises. No one can make a Call of Duty killer, primarily because even if you make a game people would love, it’s hard to get people to even know.
And even if they did know about it they wouldn’t have room next to CoD on their harddrive
It’s also arguably a bigger problem for the bad publishers like Activision, who have been trashing their own reputations for so long that even if they buy a huge “World Premiere” ad spot at the Game Awards, once I see it’s an Activision game, my brain just automatically turns off any interest I might have had in a game, because I know that even if the trailer makes it look interesting, it will ultimately probably be a disappointment due to greedy management. There are plenty of good indie games to play, and if and when Activision does publish a good game, I’m much more likely to believe word of mouth of the people I trust, than the recommendations of publishers, who are generally just out to push a $90 deluxe edition preorder of whatever is coming out next week.