Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
It’s not entitlement, we are just more experienced than you.
Youtube become a monopoly because it was free. Nobody could compete with free.
Now they did a bait and switch and say “you need to pay us” or you can’t watch video here on the monopoly site.