In the second quarter of 2025, Apple’s market share in the U.S. fell from 56% to 49%, while Samsung’s share surged from 23% to 31%
In the second quarter of 2025, Apple’s market share in the U.S. fell from 56% to 49%, while Samsung’s share surged from 23% to 31%
Err, yes…that’s what I was commenting on. The article frames this as some big concern for Apple using phrases like “looking shaky on home turf” and “if it wants to regain its standing in the US market”, but the reality is that small changes in market share ultimately don’t indicate much with regards to future market dominance when they are being driven primarily by less influential sectors. Apple is and will continue to be incredibly dominant in the US and the West more broadly, an uptick in sales of Galaxy A-series phones is barely worth running a story on and definitely not if the aim is to cast doubt over Apple’s position in the market.