When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
Is it really apples to apples? Wonder how (un)optimized the US supply chain was compared to overseas. Also sucks that they half expect the consumer to pay double while not sacrificing a bit of margin, kinda why we as consumers don’t really have the ability to vote with our wallets anymore.