I’m so glad I never sent them my DNA. It was tempting from a genealogy perspective. But my concerns about privacy and them selling on customer information always weighed heavier than that temptation.
But I feel a lot of sympathy for those who used their services. For a while they incessantly advertised them, including via paid endorsements from many ‘trusted’ podcasters and YouTubers. The company’s failure should bring to the fore a drive for new laws in many countries to protect consumers’ DNA from being monetized and exploited. But sadly we all know it won’t.
I’m so glad I never sent them my DNA. It was tempting from a genealogy perspective. But my concerns about privacy and them selling on customer information always weighed heavier than that temptation.
But I feel a lot of sympathy for those who used their services. For a while they incessantly advertised them, including via paid endorsements from many ‘trusted’ podcasters and YouTubers. The company’s failure should bring to the fore a drive for new laws in many countries to protect consumers’ DNA from being monetized and exploited. But sadly we all know it won’t.