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My husband cut our $2,000 monthly grocery bill by $415 just by shopping differently.
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Switching from name brands to store brands saved us thousands — and my kids didn’t even notice.
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His engineering mindset means no impulse buys and less food waste.
In May 2023, my husband and I sat down to look over our budget app on his laptop — one of my least favorite activities.
As a family of six living in the Chicago suburbs, our grocery bills were already sky-high and climbing with inflation. I hated budget conversations.
So 2k split six ways is like 330 give or take per person per month, being like 80 bucks a week. I usually get by spending 150-200 per month on groceries and that’s usually me buying bulk one month to stretch out over a few months and the other months on treats like fresh fruits, vegetables, and maybe even some fancy bread once in a while. Are kids really that expensive to feed? Yeah probably.
Even though my husband never made me feel this way, I always felt like I was getting in trouble for overspending. So when he pointed out that our Walmart grocery bill for the month was $1,923, I felt the guilt creep in.
But then, he said something that I didn’t expect: “Let me take over the grocery shopping.”
I laughed. Not because I thought he’d do a bad job but because I couldn’t imagine it would make any real difference. Plus, grocery shopping was my domain: I knew what we liked, and I meal planned. I didn’t love the idea of him double-checking my choices. But I was exhausted from the weekly trips, so I handed him the grocery list — half expecting him to come back overwhelmed.
The next month, our grocery bill dropped to $1,511. I figured he was just cutting corners to prove he could spend less. But the following month? $1,555. Our pantry was full, our kids were happy, and we were spending around $400 less a month.
I had to admit: maybe my husband was onto something.
He started by taking his time in the store to consider all the options
I got curious about his method: “How are you doing this?” I asked.
It turns out his first grocery shopping trip took almost two hours — and not because he couldn’t find anything. While I was home imagining him wandering lost in the aisles, he was carefully reading ads (the ones I would have tossed aside) and checking prices on every single item.
Ah yeah, that makes sense. Its a right sharp thing to do to save a few quid in this economy. Man back in the cupon days you could get some wild deals with what you found in the papers
Ever the engineer, my husband pulled out his phone to show me some of the side-by-side price comparisons he made. I was beyond surprised.
My husband made some big money-saving switches
My kids go through ketchup like water. I had been buying Heinz at $4.48 for years without thinking twice. The Great Value brand my husband chose is just $1.92 for the same size bottle, and it tastes exactly the same, saving us $2.56 every time.
Yeh going for the ‘generic’ house version instead of branded stuff genuinely makes the most sense the majority of the time.
But the ranch savings may be one of our biggest. Switching from Hidden Valley at $6.97 to Great Value at $3.54 saves us $3.43 per bottle, and no one can even tell the difference. We use it for everything from salads to dipping vegetables, so these savings add up quickly. We even did a blind taste test with our pickiest eater, and he liked the generic brand best.
Honestly know the pain of having picky eater family members. My picky eater only enjoyed cheese pizzas when they were flattened white bread covered in ketchup and American cheese microwaved to melt the cheese then lightly toasted on the frying pan and only ate makkas burgers with no onions, mustard, or pickles and no other kind of burger.
The cereal aisle turned out to have big savings, too. Name-brand Rice Krispies were costing us $3.98 per box, but Great Value Rice Crisps are only $1.97. This cut our cost in half while keeping breakfast the same.
I came in wanting to rip on some out of touch shitlibs, but hey, good on them for discovering reality. Hopefully they keep touching more grass
For the kids’ school snacks, I used to buy the individually packaged Goldfish for $9.76 out of convenience. My husband started buying the bulk carton for $7.79 which saves us almost $2.00 for even more crackers. For what we are saving, I don’t mind taking the extra minute to put the Goldfish into individual baggies for school snacks.
Seriously it’s almost endearing they’re discovering the shit a lot of our parents did for us when we were kids. Sure, they obviously got money to burn but still.
It’s not just about switching to store brands or buying in bulk. Even with name-brand things we love, my husband finds a way to save money. For example, with our coffee, instead of paying $31.08 at Walmart for three pounds, he gets it directly from Dunkin on his way home for $26.21. That’s saving $4.87 just by changing where we buy it. It’s the exact same amount, but almost $5.00 cheaper.
We’re happier and saving money
There have been unexpected benefits beyond just saving money. I no longer dread those weekly grocery trips because I’m not making them anymore. Since my husband actually sticks to the grocery list (unlike me and my impulse purchases), we’re wasting less food.
I still handle meal planning, but he approaches grocery shopping with his engineering mindset.
Here’s where I embrace my inner southern granny: bless her heart. She really doesn’t know any better.
I wish we’d made this switch years ago. It’s funny how sometimes the best solutions come from playing to each other’s strengths and letting the more cost-conscious partner do the shopping. That one conversation didn’t just change how we grocery shop — it’s saving our family about $4,980 a year. And, all because I was willing to hand over the grocery list to my husband, who was willing to spend two hours comparing ketchup prices.
Frugality is indeed a virtue.
His engineering mindset means no impulse buys and less food waste
Ever the engineer, my husband pulled out his phone to show me some of the side-by-side price comparisons he made
but he approaches grocery shopping with his engineering mindset“My little trad wife pea brain couldn’t grasp the concept of comparing two numbers, so my husband, an engineer, had to put his engineering mindset to work and engineer a way to buy the thing with the smaller number… did I mention my husband is an engineer?”
Jesus fucking deep fried Christ.
Local bougie family saves thousands through cutting-edge engineering method of “looking at price tags”.
Seriously, you hit a hard limit comparing prices really fast. At least in my experience, outside of stuff that is on sale, all the other items in the supermarket costs exactly the same, regardless of what chain you go to.
You can go to outlet stores like the place I used to work at and get some absolutely ridiculous good deals.
Sometimes we would literally just give away a bunch of meat at the end of the day if it was near its sell date. Of course that is not the norm but if you look for them there are some great deals to be had out there.
Of course that is not what these weirdos are doing they are just so privileged they never thought to look at price tags.
using his engineering intellect comparing prices for hours
looks inside
great value brand is cheaper and individually packaged food expensive
I feel like you could have figured this out on your own.
Honestly why this is so endearing in its own bleak way. It’s like hearing about some Austrian Duke learning how to make pop corn for the first time
ah, classic “ojou-sama that married into a commoner family but kept her pride”
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Honestly that needs to be a more popular trope. Keeps the aristocratic vibe but proletarianizes it to a degree.
Story with chuunibyou & proletarianized ojou-sama deuteragonists, please.
I feel like that’s just the post-revolution arc of I’m in Love with the Villainess, although I think Claire lost her aristocratic airs sometime before that when she learned that poor people don’t have reliable healthcare and can even die because of it and immediately became an ardent revolutionary who just read theory all day.
Wait I thought the author libs out with constitutional monarchy
Sort of. The conceit of the story is that its world and timeline were just the generic genre conventions of a fantasy French Revolution VN and sort of conspires to put itself back on those rails regardless of Rae’s actions, and the written-by-the-VN-devs-to-be-ontologically-good princes eagerly embrace and work with the early liberal revolutionaries when push comes to shove, because they’re not real royals they’re dating-VN love interests.
The ending there is one of the weaker parts of that original magic school/revolution arc imo. Fuck, I just remembered that there are three more books after that that I still haven’t gotten through. For some reason I was thinking the first story arc took up more than two books.
Wait what the fuck there’s a revolution arc? That sounds amazing, that’s way more based than I expected
It’s what the initial story is building towards: a sort of generic French Revolution pastiche that’s characteristic of the genre writing the series is riffing on. It’s not quite as good as one might hope and the story gets sort of contrived for reasons that I think are supposed to be the setting trying to force itself back onto the rails despite Rae’s efforts to change the inevitable and protect Claire and her friends.
Time to add another book of theory to the pile
this literally me (except for that carnie shilling), expired coupons work like 50% of the time lol
What if instead it was the Australian Dude and he learned to pop it on the barbie?
Yeah while getting pissed off of a pack of great northern!
that’s basically the problem with 99% of financial advice on the internet, it’s either a scam (buy my class or rugpull coin), non-reproducible, or it assumes something insane like that you were spending 40k/year on starbucks.
Most of it boils down to some version of “eat less peasant” and it’s the more literal that is usually being written by affluent person for workers not recieving liveable wage.
I wish I could frame this comment and hand it to my friend who falls for everything said on a podcast.
Also tagline worthy
My grandmother, one of the wisest, most intelligent people I’ve ever known, completed her high-school degree through the radio when she was already a mother and a full-time housewife. She has been doing this shit for literally half a century with a high school education. Fuck off with your “engineering mindset” nonsense.
I…I don’t understand what this article is trying to say? Store brand items are cheaper than name brands, buying in bulk is cheaper, and some things have coupons? These are basic grocery shopping strategies. Especially when you are feeding a large family, you want to buy in bulk.
This is all common sense shit you learn by not being rich. Is this woman 25 and buying groceries for the first time after graduating college? Does she really get paid to write shit my 5th. grade teacher showed us? I don’t get this. I have so many questions.
Does she really get paid to write shit
Clicking around a bit, it seems that she’s primarily a YA author.
Anyone else find it weird she keeps bringing up that her husband has an ‘engineer’ mindset?
It seems like she is saying her feminine brain couldn’t possibly comprehend comparing product prices and her big brain engineer husband had to come help her.
Yeah, and combined with how she seems to view her husband doing the shopping as some novel concept, it definitely gives some weird trad wife vibes.
Yeah I caught that too.
I want to see the follow-up article for when she and her engineer genius husband discover costco
Or Aldi/Lidl
engineering mindset
God, I went to engineering school and even at my most obnoxious I hated the people who made their education their identity. I hate people who say “engineers think differently” with a passion.
I mean, they do. That’s… not a compliment, but what they were saying is true. In fact, back in my old “Atheist college” days, while it was primarily anti-creationist pro-science movement and before it (fairly quickly, I must admit) turned weird reactionary loser modern-Dawkins type movement, there was a thing called the “Salem hypothesis.” To what degree there’s empirical evidence for it, I don’t know.
Still, as a general rule if a college educated “science” focused person was pro-creationist, you could strongly assume it was an engineer, and maybe it’s confirmation bias; perhaps it’s that corporations off-loaded modern job training into colleges, so people going to college to get a specific job only gets job training in that specific field, with far less focus on general education and thus creating a group of people who understand nothing about other sciences or the humanities, and can only comprehend everything though the lens of their incredibly small (engineering) focus. Thus, with no real knowledge of any science or history that a high schooler in whatever terrible public high school in the south they went to that taught them it was “the war of North aggression” and “Evolution is a lie” and haven’t learned anything other than “engineering and mathematics” since then, but because they’re semi-competent in one niche area they deal with every day, they feel like they’re well educated experts who can parse the world, when in reality…
Well, in short… “engineers think different” which is why, regardless of any accolades or degrees, Elon Musk will always be a “True Engineer.”
Oh 100% agree. I went to engineering school, and while we didn’t have the religious fundamentalist types, we did have some deeply uncurious/one-track minded people -which isn’t necessarily bad- with a god complex. Having an inflated sense of self based around being an engineer and basing your self worth on how good you were at engineering was even encouraged by our professors, who in turn didn’t have much going on in their lives themselves.
For what we are saving, I don’t mind taking the extra minute to put the Goldfish into individual baggies for school snacks.
Just wait until they discover reusable containers
Or just don’t feed your children ultra processed slop to eat at school in the first place.
:downbear: Goldfish bang
They’re not my vibe, but I’m also not a 100% all natural crunchy granola kinda person (I have tendencies and strong opinions on food systems and quality, but I am not extra/classist about it). So I see why children and adults like them. I like some trashy processed food myself.
But even then, I wouldn’t give my hypothetical children goldfish crackers Every day for school… As a treat every now and then, but I wouldn’t make a habit out of it. And I should know! I ate terribly at school.
For like 95% of foods the store brand is literally the same thing as the name brand, Processed in the same facility and everything. The literal only differences are the packaging and the price.
For ketchup the Heinz brand has vinegar and onion powder a little higher up on the ingredient list than the Walmart brand does. Not like anyone’s going to taste the difference though.
Capitalism is when you have the freedom of choice of different colors of labels
same goes for meats and stuff… the bacon in the stores is almost all the exact same stuff with different branding… i know because I worked in a pork processing plant for a time
yeah but the store brand bacon doesn’t come with cinnamon toast crunch dust
My stupid woman brain wasn’t big enough to buy the cheaper product, so I needed a man to compare two numbers for me.
I was expecting a “divorce should be punishable by death” or similar line that chuds and tradwhatevers like to follow this garbage with.
this has nothing to do with his engineering mindset, you just grew up in excess and didn’t ever have to think about any expense in your life until you had to
My girlfriend grew up comfortable and I grew up pretty dang poor. When we first moved in together we would go grocery shopping and I had to explain to her that under the price tag they have a price per weight you should look at.
It took a few months of reenforcing that behavior before she would make all the frugal decisions by herself, but it was interesting to see that some people never had to penny pinch to get by.
Even if I was bill gates I’d be buying the cheap ketchup because why would I spend double the price for the same thing?
It’s like the stories about couples making 6 figure salaries and living paycheck to paycheck, it’s because they can’t envision living less of a bougie lifestyle.
they’re goldfish that’re growing to the size their environment allows them to never anticipating the possibility they may need to go back to a smaller tank
Yea, but they’ve typically taken on huge mortgages.
food is totally an area where a lot of the common practices in the US are a massive waste and against the interest of the eater, if the goal is to be satisfied, healthy, not broke, and not all fucked up after a few decades of eating.
cereal is one of the craziest mark ups. it’s legit unhealthy garbage, basically just sugar and ultra-finely processed corn/wheat, which are some of the cheapest bulk commodities. cereal is the shelf stable cash cow in US industrial foods. i thought cereal was some kind of crucial breakfast component as a kid and ate it all the time as a young adult, because there is so much marketing around cereal. meanwhile, from a metabolic perspective, it’s like filling a bowl with jolly ranchers and dumping milk on it. it’s insane.
alternatively, one could buy steel cut oats for cheap as balls and throw them in a cheap rice cooker to have pretty badass oatmeal that won’t fuck your metabolism all up… it will actually improve your heart and gut health. there are more instant options, and steel cut does take longer to soften, but it should be the cheapest/healthiest. and if you want it to be a treat, put honey or maple syrup all up in it, brown sugar, frozen fruit whatever. and you can eat your fill, not have a sugar crash, actually be sated from actual protein + fiber, and it won’t come even close to the price per bowl of cereal. not to mention, no milk… which is also expensive no matter if if it’s animal or plant based. oatmeal is just oats, water, and whatever you throw in there on a whim to jazz it up.
Unsweetend shreaded wheat is the only good cereal imo (besides wheatabix but those are real expensive here). Cheap as dirt and tastes fine with one ingredient, wheat.
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
You can even do overnight oats (just soak them in water in the fridge) which is super easy. Then heat them up in the morning if you want to have a hot bowl.
I don’t buy milk since i mostly just put it in coffee or bake shit with it, so i usually havr a half-gallon of oat milk and it’s awesome with oatmeal. Idk what the difference between old-fashioned and steel cut oats is, but a little molasses in the milk and raisins is such a great and cheap breakfast.
Steel cut oats aren’t rolled flat the way old fashioned oats are. If you’ve ever had soup with barley in it, the texture is kinda like that, there’s more to chew on
Are oats not covered under cereal???
I would say oats are a cereal (crop) but not cereal (meal)
Knowledge is knowing that popcorn is a cereal; wisdom is knowing not to eat it raw with milk.
What’s really sick is that companies can charge these markups in the first place and people don’t even blink
Marketing and branding is literally the brainwashing they accuse commies of being able to do with our page-long paragraphs that explain why a lump of iron is the same price as a linen coat
Everybody is focusing on them being rich and not realizing these obvious things but the other conclusion is that the engineer finally got to use his engineering skill set irl because he went outside
I’ve more been wondering if he’s actually using his engineer skill or if he just fell back to some old college struggle era habits.
Anecdotally my dad is an engineer and is also the parent that taught me about unit price
fr I’m approaching a decade of employment and have probably used 4% of my degree.