This is a newer product on the market, its a great idea, where the USB-C plug can swivel. I assume their goal was to make it easier to charge your device while also using it, and to make the cable last longer. The swivel part is great when it works but it’s super fragile and broke for me in two weeks.
I use the magnet versions of these and really like them. They are also unfortunately cheap trash and charge really slow but I bought a 10 pack for like $20 a couple years and they almost all still work.