I listened to a podcast with a linguist who studied profanity. Please accept my paraphrase here:

Profanity is ‘things you cannot say in polite society’. Examples in the middle ages are mostly religious, some of which survive to today like OMG and goddam. The next big stage was Victorian England where anything sexual was taboo. Here you get the body parts, fuck, etc…

Once the large social taboo is removed, the swear words remain as profane because of social momentum, but they do not have the same value as present day swear words.

According to this academic, today’s current swear words are ‘outgroup identifiers’, things like the N word, Jews, Fags… which seems to ring true to me. If I went into work and said shit in front of HR no one would blink an eye. If I said the N word it could easily be grounds for termination.

I choose the alternate path of swearing to emphasize good things like “I fucking love you” and saying bad things entirely without profanity.

Like “you’re an insipid piece of garbage and you make the world a worse place by your presence in it”

I find it’s more fun this way :) plus it incintivises me to say nice things more often cause it’s fun and easy, and being mean requires more mental effort