the messaging, the advertising, the microtargeting, the ground game, the mail pieces, the digital engagement, the social-media maneuvers—was designed to defeat Joe Biden. Even the selection of Ohio’s Senator J. D. Vance as Trump’s running mate, campaign officials acknowledged, was something of a luxury meant to run up margins with the base in a blowout rather than persuade swing voters in a nail-biter.
The mentality of this Trump campaign, LaCivita once told me, is to spend every day on offense. The team wants to shape the pace and substance of every news cycle and force Democrats to react, ensuring that key battles are fought on the GOP’s chosen terrain. It worked so well that Biden was ruined before his party’s convention. Now the Trump operation is vowing to destroy Harris—if, in fact, she becomes the nominee—in much the same way.
And yet, for a campaign that went to bed Saturday believing that it would dictate the terms of the election every day until November 5, Sunday brought an unfamiliar feeling of powerlessness. For the first time in a long time, Trump does not control the narrative of 2024.
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the messaging, the advertising, the microtargeting, the ground game, the mail pieces, the digital engagement, the social-media maneuvers—was designed to defeat Joe Biden. Even the selection of Ohio’s Senator J. D. Vance as Trump’s running mate, campaign officials acknowledged, was something of a luxury meant to run up margins with the base in a blowout rather than persuade swing voters in a nail-biter.
The mentality of this Trump campaign, LaCivita once told me, is to spend every day on offense. The team wants to shape the pace and substance of every news cycle and force Democrats to react, ensuring that key battles are fought on the GOP’s chosen terrain. It worked so well that Biden was ruined before his party’s convention. Now the Trump operation is vowing to destroy Harris—if, in fact, she becomes the nominee—in much the same way.
And yet, for a campaign that went to bed Saturday believing that it would dictate the terms of the election every day until November 5, Sunday brought an unfamiliar feeling of powerlessness. For the first time in a long time, Trump does not control the narrative of 2024.
Here ya go.